The UAE is one of the most competitive countries in the world カヴァン・ チョクシ. With a booming economy, low taxes, and little regulation, the UAE offers many business opportunities. These business opportunities have skyrocketed the demand for new businesses in the UAE. As such, opening a new business in the UAE is not only profitable but also beneficial for its people.
Here are seven tips to help your business stay competitive:
Establish a Strong Online Presence
You can’t get customers if you don’t have an online presence. This is especially important in the UAE because more than 50% of its people are expats who rely heavily on search engines to find products and services.
Therefore, your business must have a strong online presence. This means having your website’s aesthetically appealing design and a clear main message. It also means having an online social media presence with a business Facebook page, Twitter account, and YouTube channel.
Understand Your Target Market
To be a successful business in the UAE, you need to understand your target market. This includes understanding their demographics and psychographics.
For instance, if you’re selling baby products online, the parents of newborns are your primary target audience. However, you may also consider advertising on parenting websites or reaching out to mommy bloggers who have a big following.
Be Proactive with Marketing
UAE businesses have a lot of competitors. Therefore, they need to have an aggressive marketing strategy by cold calling customers, sending newsletters, and hosting seminars for film producers. Companies also need to market their products on social media platforms like Facebook, Twitter, and Instagram.
It’s also important for UAE businesses to understand the content marketing landscape. This includes creating high-quality blog posts, white papers, case studies, and infographics about their products. Then they should distribute these online through websites like LinkedIn, Slideshare, Google Docs, and Tumblr.
Keep Your Prices Competitive
With a growing economy and increasing consumer confidence, UAE consumers are more willing to spend their money on products and services. This is good news for UAE businesses because it means they can charge higher prices than other countries in the world.
However, this also means that having an aggressive marketing strategy isn’t enough. The prices of your products or services have to be competitive as well. If your prices aren’t competitive, you will lose customers to other businesses in the UAE.
To establish a strong pricing strategy, UAE businesses need to conduct market research and focus groups. The results from these two activities will show whether or not their current prices are fair compared to competitors.
Offer Quality Products and Services
As a business in the UAE, you will experience more competition. This means that you need to offer your customers high-quality products and services if they want to keep them as loyal patrons.
You can do this by offering them innovative products and services. You also need to lead the industry for customer service with 24/7 support available online or over the phone. Additionally, you need to have an easy-to-use website because research has shown that 75% of UAE consumers won’t do business with a company that has a poor online presence.