Cassey Ho is worth an estimated $10 million to $25 million in 2026. She built Blogilates into one of YouTube’s biggest Pilates channels, but the bigger part of her wealth is the business behind it: her activewear brand Popflex, which exploded in 2024 when Taylor Swift was seen wearing its Pirouette skort, and a Blogilates product line sold in Target stores across the US.
A quick correction to some older write-ups, including our own: Cassey is a Pilates instructor, not a calisthenics YouTuber. Her signature style is POP Pilates, a fast, music-led take on mat workouts. Here is how she turned it into a fortune.
Cassey Ho Quick Facts
| Full name | Cassey Ho |
| Born | 16 January 1987, Los Angeles, California |
| Raised in | San Francisco Bay Area |
| Education | B.S. in biology, Whittier College (2009) |
| Known for | Blogilates, POP Pilates, Popflex |
| YouTube | Over 11 million subscribers on Blogilates |
| Married to | Sam Livits, COO of Popflex |
| Estimated net worth (2026) | $10 million to $25 million |
Cassey Ho Net Worth Estimates Compared
| Source type | Figure | Our take |
|---|---|---|
| Older net worth sites | $3m to $6m | Treats her mainly as a YouTuber, ignoring Popflex |
| Copy-and-paste blogs (2026) | $5m to $10m | Recycled, usually missing the Taylor Swift skort boom |
| Almost Fearless estimate | $10m to $25m | YouTube income plus her stake in Popflex and the Target line |
The biggest unknown is what Popflex is worth. It is privately owned and does not publish revenue, so our range is wide. If the brand is as successful as its sell-outs suggest, the top end could be conservative.
How Cassey Ho Makes Her Money
Blogilates on YouTube
Cassey grew up in the San Francisco Bay Area, won a full scholarship to Whittier College and studied biology. In 2009 she moved to Boston for a job and started uploading Pilates workouts to YouTube, beginning with a “POP Pilates: Total Body Sculpt” video. The channel grew steadily rather than overnight: 166,000 subscribers in 2012, over 1 million by 2014, and more than 11 million today, with billions of views across her channels.
Through her workouts she empowers individuals to get fit at home, and her digital influence reaches far beyond YouTube, with around 19 million followers across platforms.
Popflex activewear
Popflex is the real engine of her wealth. She launched the first collection in January 2016 and serves as CEO and head designer, with her husband Sam Livits as chief operating officer. The brand is known for bright colours, playful designs and pieces designed around how women actually move.
Its big moment came in 2024. Taylor Swift wore the Popflex Pirouette skort in a YouTube short and in the music video for “I Can Do It With a Broken Heart”, and it sold out in 15 minutes. Copycats quickly appeared on Shein and Amazon, and in 2025 Popflex filed patents to protect the design. Few small brands ever get that kind of publicity, and it turned Popflex into a household name for a whole new audience.
Blogilates at Target
Blogilates fitness products, from mats to weights and accessories, are sold exclusively at Target stores nationwide. A national retail deal brings in steady licensing or wholesale income and puts her name in front of shoppers who may never have watched her videos.
Apps, programmes and sponsorships
She also earns from workout calendars and programmes, and from brand partnerships. Because she owns her own brands, she can be choosy about sponsors, which helps protect the trust her audience has in her.
Why Owning the Brand Changes Everything
Most fitness creators earn from ads and sponsorships, which means their income depends on the algorithm. Cassey took a different route by building products she owns. That matters for net worth in three ways:
- Equity. A successful clothing brand has a value of its own that can be sold or invested in, unlike ad income.
- Margins. Selling her own products keeps more of each dollar than a sponsorship deal.
- Independence. If YouTube changes how it pays creators, Popflex and Target keep paying.
It is the same reason the richest creators in almost every niche are the ones with a product business behind them.
From California to Boston and Back
Cassey was born in Los Angeles, grew up in the Bay Area, studied at Whittier College just outside LA, and started her channel after moving to Boston in 2009. Her career shows how portable a creator business is: the first videos were filmed far from home in a cold East Coast winter, and the business has since grown into a nationally known activewear brand. In 2025 she spoke at SXSW in Austin, Texas, about building a brand online.
Pilates on the Road
For travellers, Pilates might be the perfect workout. It needs no equipment, very little space and no gym, and Cassey’s short routines fit neatly into a busy travel day. If you want to keep moving on your next trip:
- Pack light. A resistance band or small ball adds variety and weighs almost nothing.
- Go short. Her 10 to 15-minute videos are ideal before breakfast or after a long day of sightseeing.
- Wear something versatile. Activewear that also works for walking around a city saves space in your bag, which is a big part of Popflex’s appeal.
- Use her calendars. A set plan for the week makes it easier to keep a routine when every day looks different.
That practical, anywhere-friendly approach is a big part of why her audience has stayed with her for more than 15 years.
Personal Life
Cassey married Sam Livits on 6 October 2018, a year after they got engaged. He works alongside her as COO of Popflex, so the business is very much a family affair.
Cassey Ho Timeline
| Year | What happened |
|---|---|
| 1987 | Born in Los Angeles |
| 2009 | Graduates from Whittier College and starts Blogilates on YouTube |
| 2014 | Passes 1 million subscribers |
| 2016 | Launches the first Popflex collection |
| 2018 | Marries Sam Livits |
| 2024 | Taylor Swift wears the Pirouette skort; it sells out in 15 minutes |
| 2025 | Popflex files patents; speaks at SXSW |
Where to Follow Cassey Ho
Frequently Asked Questions
What is Cassey Ho’s net worth in 2026?
We estimate $10 million to $25 million, mainly from her stake in Popflex, her Blogilates line at Target and her YouTube income.
What is Blogilates?
Cassey Ho’s fitness brand and YouTube channel, known for POP Pilates workouts. It has over 11 million subscribers.
Does Cassey Ho own Popflex?
Yes. She founded it, launched the first collection in 2016 and is its CEO and head designer.
Did Taylor Swift wear Popflex?
Yes. In 2024 Taylor Swift wore the Popflex Pirouette skort, which sold out in 15 minutes.
Who is Cassey Ho’s husband?
Sam Livits, who is also COO of Popflex. They married in 2018.
Is Cassey Ho a calisthenics YouTuber?
Not mainly. She is best known for Pilates, especially her POP Pilates style, though her workouts include bodyweight moves.
