When it comes to creating a new business, the brand name is everything. It’s what your consumers will refer to you as; it’s your trademark, and what you stand for – all in one. That’s why it’s incredibly important that you spend the time and effort to find a brand name that’s perfect for your business.
There are plenty of incredible, well-known brand names out there like Haines, Patagonia, and Lululemon. What’s your brand name going to be? Well, we’re here to help answer that question with 5 tips when creating a brand name.
Social Media Poll
Social media is a great place to turn to when you’re wanting the opinions of others. You have access to sometimes thousands of people, and the hope is that some of your followers will eventually turn into customers. That’s why it’s a good idea to reach out on social media through a post such as a poll to get their input on a brand name. Give them a few options you have in mind and encourage them to offer up any other potential ideas. The information you get from social media polls will make it easier to solidify and narrow in on a brand name that’s sure to resonate with your audience.
Ask Friends & Family
Followers on social media aren’t the only people you should turn to when trying to come up with a creative brand name. Don’t forget to reach out to friends and family as well! People who are close to you will be able to offer ideas that you may not have considered yet, and the ideas will be more personal and meaningful to you than what social media can offer. These are the people who know you the best, and their perspectives and thoughts on a brand name will undoubtedly prove to be useful.
Make it Meaningful
Your brand name is one that will stick with you for years to come, so it’s crucial that you don’t try and rush into creating one. You’ll want to spend time exploring potential brand name ideas, and zero in on the ones that are the most meaningful to you. You can think of a brand name like getting a tattoo. What is something that you want to be associated with you throughout your life?
Do Your Research
Once you’ve compiled a list of potential brand names, it’s important that you do your research. Make sure that there aren’t other brand names that are similar or the same as yours. You also want to be sure the brand name is something that people can resonate with and easily pronounce. You can do this by creating another poll or seeking the opinion of colleagues, friends, and family.
Branding Agency
If you’re still stuck on what brand name would work best for you, it might be a good idea to reach out to a branding agency. Branding agencies are professionals and experts when it comes to creating successful brands, and you can be certain that will provide you with valuable insight when it comes to choosing a brand name that works. While branding agencies can sometimes be costly, it will more than pay for itself with the knowledge and expertise they provide.
